Shresth Shukla

 Here's what I learned from my recent call with a founder of a Personal branding agency: 📌 Share about your expertise instead of sharing content irrelevant to your work. People share memes, some funny stuff, and hop with the latest trends. Please do not do it unless it helps your business or helps you get leads. 📌 Share learnings, share experiences, and show the stuff similar to what you will be writing for clients. That's very, very important. Your clients will be attracted to you more only if you have a better social presence. 📌 Your experience doesn't matter if you are open to learning new things. You do not need to show it in public unless necessary. Show what your clients want to see. Show what helps your business. Show what enables you to get leads. (Not always, but many times) 📌 Do not stop cold mailing even if you are getting clients on board. Always connect with people anyway. 📌 Try out different strategies related to content growth and expansion of your crew.

Nothing hurts more than investing time and effort without any progress. That's where the majority of people give up when they do not see any reply, not even a NO for their emails :) Last month was amazing for me. I got a chance to work with multiple content writers, freelancers, and founders. But time does change, it's been 11 days into July, and I haven't written any blog yet. (but every day feels like a busy day;/ Idk what's this type of procrastination) So, I decided to outreach business owners and founders. I sent 20-30 cold messages on LinkedIn. Personalized connection request helps, and many of them accepted it after reading this. What shocked me more was that they just accepted and did not reply :) (maybe they would be busy :/ ) Here comes the follow-up technique. (i do not generally do this, but what's wrong with trying?). One of the founders sent me their mail and asked me to send the commercials and more details over there :) It didn't attract me much,