Talking to Co-Founder of Personal Branding Agency

Here's what I learned from my recent call with a founder of a Personal branding agency:

📌 Share about your expertise instead of sharing content irrelevant to your work. People share memes, some funny stuff, and hop with the latest trends. Please do not do it unless it helps your business or helps you get leads.

📌 Share learnings, share experiences, and show the stuff similar to what you will be writing for clients. That's very, very important. Your clients will be attracted to you more only if you have a better social presence.

📌 Your experience doesn't matter if you are open to learning new things. You do not need to show it in public unless necessary. Show what your clients want to see. Show what helps your business. Show what enables you to get leads. (Not always, but many times)

📌 Do not stop cold mailing even if you are getting clients on board. Always connect with people anyway.

📌 Try out different strategies related to content growth and expansion of your crew. Do not limit yourself due to a lack of skilled people in your team. Instead, build a pool of super-skilled people and grow with your company.

📌 Do not compromise on the client's work. I mean, Of course :)

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Shresth Shukla

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